

	2015 Conference Promo Using footage from the previous year's event, I put together this short video promo which highlights the most compelling aspects of the annual event. Last Mile Advertising Video In order to continue to educate the industry around a new concept we developed called Last Mile Advertising, we created this video to do just that. The blogs, definitions, graphics and all other Last Mile assets I created helped inform the creative for the video production and I was part of a team that worked closely with the vendor to make sure our quality expectations were met. Ad to Action Awards Judges' Comments Video Working remotely I coordinated two video shoots (San Francisco, New York City), scripted the interview process and provided the judges and videographers with the information they needed to produce the footage. Then I worked with another vendor to take the raw footage and come up with a final video while staying within budget. After one major redesign, the video was ready in time for the 2014 conference.