

	Last Mile Advertising Visualization After seeing a first draft design for the "Last Mile" concept visualization, I came back with an interpretation that more accurately communicated the concept through the design. I worked closely with a vendor to finalize a graphic that would be used on press releases, reports and papers, social media and website content and more. Website Display Ad This homepage display ad I designed achieved nearly 3x the industry average click through rate (CTR) of .1% for banner ads. After running for about two months, the ad attracted almost 1000 clicks and most compelling of all is the ad was in the footer of the site, which is not an ideal placement. Psychologist's Professional Website This site highlights my understanding of Search Engine Optimization (SEO). In addition to developing the site content, colors and images, I was able to get the doctor's page to show up on the first page of Google results when "psychologist Birmingham, MI" was searched.